Packard New Style font by Red Rooster Collection — the word PACKARD in upright serif capitals, the words New Style in italic serif, the words LIGHT and BOLD separated by a dot, and an illustration of a vintage red car.
Packard New Style font by Red Rooster Collection — a vintage illustration of a red car on a road, with serif text in upright and italic styles above it, reading “HIGH SPEED MOTORWAY Nonstop from Philadelphia to New York City” and a paragraph of text below
Packard New Style font by Red Rooster Collection — the words “RING IN THE NEW YEAR With a Brand Spankin’ New Luxury Automobile” in upright and italic serif lettering, with a paragraph of text below it and an illustration of a red vintage car to the right.
Packard New Style font by Red Rooster Collection — a vintage illustration of a red luxury car with text in upright and italic serif letterforms, including the words “Premiere Engines for Luxury Cars” and “From Airplanes to Autos, We Make Them Purr”
Packard New Style font by Red Rooster Collection — the words “Quality Engineering & Craftsmanship Where Parts are Concerned, We Only Use The Best” and a paragraph of text in upright and italic serif lettering, alongside an illustration of a vintage red car.

Packard New Style

From Red Rooster Collection

Packard New Style is a smooth old-style serif font family with a small x-height. It was created and produced by Steve Jackaman (ITF) and Ashley Muir in 2011. In 1916, Oswald Cooper of American Type Founders (ATF) created Packard Old Style for the Packard Motor Company. Morris F. Benton, also of ATF, is credited with adapting the original weight and creating an additional bold weight. When Jackaman and Muir updated Packard Old Style for the digital age, Packard New Style came to life alongside it. Packard New Style has a glorious golden-age advertising feel, and performs equally well in display and text. Several swashes were developed for added versatility and beauty.

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  • Romanian
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  • Turkish
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Select individual styles starting at $29.99 per style

  • Packard New Style Regular

    $29.99

  • Packard New Style Bold

    $29.99

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Like any software, fonts are licensed for specific uses. All of our licenses allow commercial use — the right one simply depends on how you plan to use the fonts.

License Terms Return Policy

  • Host fonts on your website and display live text using HTML and @font-face CSS. Pricing is based on your monthly pageviews.

    Web License Terms

    For how many page views?

  • Embed fonts directly in a mobile app. Licensing is based on the number of app titles and covers distribution across platforms like iOS and Android, for apps with up to 25,000 monthly active users.

    App License Terms

    For how many apps?

  • Install fonts on your computer to create static assets like logos, social media images, presentations, and print materials. Each person who installs the font needs a license. Embedding in apps, automated systems, or hosting on a website requires a different license.

    Desktop License Terms

    For how many users?

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Character Map
latin capital letter a U+0041
A

Uppercase Letter Latin

Uppercase Letter Greek

Lowercase Letter Latin

Lowercase Letter

Lowercase Letter Greek

Modifier Letter

Other Letter Latin

Decimal Number

Other Number

Connector Punctuation

Dash Punctuation

Close Punctuation

Final Punctuation

Initial Punctuation

Other Punctuation

Open Punctuation

Currency Symbol

Modifier Symbol

Math Symbol

Other Symbol

Ligatures

Stylistic Alternates

Stylistic Set 1

Fractions

Oldstyle Figures

Ordinals

Scientific Inferiors

Superscript

Subscript

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